B4 LABS
Launch

Lab

Research

Notes from the studio on how people choose places, how loyalty should work, and where web3 belongs in a real visit. We publish them as the work moves.

  1. 01March 2026

    Consumer habits

    People stopped collecting stamps

    Guests who already live on their phones expect a visit to count while they are still in the room, and they expect that count to work at the next place.

    Read the note →

  2. 02May 2026

    Loyalty systems

    Loyalty that leaves with the person

    A points balance stuck at one till only helps when the guest comes back to the same door. We are working on a balance that can travel.

    Read the note →

  3. 03July 2026

    Web3

    Where web3 belongs in a visit

    We look at wallets and settlement when they let a visit and a reward move to the next stop. A chain has to remove a step the guest would otherwise repeat.

    Read the note →

  4. 04September 2026

    Next-generation systems

    One record for a whole day

    Eating, drinking, staying, and flying can share one verified record. These notes look at how those habits fit together.

    Read the note →